According to a Sustainable Food Trade Association report, Clif Bar’s Cool Commute program (2006) provided employees with a $6,500 taxable cash incentive to use toward the purchase of a high-mileage hybrid, electric, biodiesel or natural gas-fueled vehicle, and the company’s Cool Home program (2008) provided $1,000 annually to make changes to employees’ homes to reduce energy, water and/or waste. 70% of Clif employees participated.